A recent study by NIQ reveals that the average per capita purchasing power in Europe has increased to €18,768 in 2024. This represents a nominal growth of 3.9% compared to the previous year.

While there are significant variations across European countries, with Liechtenstein, Switzerland, and Luxembourg leading the pack, this overall increase signals positive economic trends and potential growth opportunities for businesses.

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Let's discuss the factors driving this increase in purchasing power and its potential implications for businesses and consumers.