But the real story is where and how shoppers are choosing to spend.
According to Worldpanel by Numerator, French consumer spending rose by 0.9% in the latest four weeks, driven by increased purchase frequency — while basket sizes remained under pressure. Shoppers are favouring online, discounters and convenience formats, while Coopérative U topped growth thanks to customer acquisition, network effect and promotional campaigns.
The takeaway?
Growth is not just about price.
It is about being visible, relevant and timely when shoppers are planning their next trip.
And this is exactly where door drops continue to play a powerful role.
When households are comparing offers, switching between retailers, and looking for value close to home, a well-targeted leaflet or promotional message can land directly in the moment of decision.
Door drops help retailers:
- Drive local store traffic
- Promote value and seasonal offers
- Reinforce convenience
- Support customer acquisition
- Stay present in the household, not just in the algorithm
Because sometimes the best way to win the next shopping trip is not another digital impression.
It is being right there, on the kitchen table.
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