A new study reveals striking differences in grocery shopping habits across the Balkan region:
- Price-Conscious Consumers: Shoppers in Bulgaria, Romania, and Croatia prioritize price, often opting for private label brands.
- Convenience Seekers: In Slovenia and Serbia, consumers value convenience, with many using online grocery services.
- Loyalty to Local Brands: Slovenia and Serbia show a strong preference for local brands, supporting domestic producers.
These variations highlight the diverse consumer preferences and market dynamics within the Balkans.
Let's discuss the factors influencing these differences in grocery shopping habits and how our ELMA partners can help you increase footfall.