The new JICMAIL x DMA “Value of Super Touchpoint Planning” report highlights a crucial point for marketers: Effectiveness is not only about the number of channels used. It is about how those…27.07.2026
Our partner Love Paper continues to play an important role in helping consumers, brands and marketers separate perception from reality when it comes to paper, print and paper-based packaging. In a…27.07.2026
European non-food discounter Action has reported 14% net sales growth in H1 2026, supported by rising customer numbers and continued expansion across Europe. That is a strong performance in a market…27.07.2026
The men’s razor market has been under pressure for several years, as shaving habits change and younger consumers redefine grooming routines. Gillette’s latest move in France is a good example of how…21.07.2026
New research reported by Adweek raises an important question for advertisers investing in Connected TV. According to the study, standard IP-based CTV targeting reached the intended geographic target…20.07.2026
Digital channels are becoming increasingly crowded, making attention one of the most valuable currencies in marketing. While online ads often receive only a fleeting glance, physical mail continues…17.07.2026
The latest Deutsche Post Dialogmarketing-Monitor 2026 provides a valuable perspective on the continued role of physical media within Germany’s advertising market. While digital channels remain a…15.07.2026
Our Spanish partner TRAYCCO worked on a creative Heineken campaign linked to the UEFA Champions League, designed to go beyond traditional advertising impact and connect neighbours through their…13.07.2026
Across Europe, STIHL has been showing for many years what great local brand activation can look like. From Italy to Greece, Austria and many other ELMA markets, STIHL’s independent specialist…09.07.2026
Postbank’s Digital Study 2026 shows that people in Germany are spending less time online than last year — around 67 hours per week, roughly five hours less than in 2025. That may sound like a small…07.07.2026
Prospega’s latest analysis of Döner prices in Germany shows why everyday products can tell us so much about the real economy. The Döner has become more than a quick lunch. It is now a cultural…06.07.2026
As heatwaves become more frequent and intense across France and Europe, French retailers and shopping centres are mobilising through the new “Escale fraîcheur” initiative. Led by Perifem, the scheme…06.07.2026
