- British online fashion retailer Asos has continued its pledge to focus on reducing prices over a push on marketing, with spend down 16% to £26.4m for the six months ending 28 February 2015.01.04.2015
- Cola sales were down for the first time in 2014 as consumers looked to water amid growing health and sugar concerns, according to the latest Britvic Soft Drinks Report, although strong sales of Pepsi…31.03.2015
- Consumer confidence levels have steeply inclined for the last three months, with a three-point jump for March, according to the latest consumer index figures from GfK.31.03.2015
- Clarks is utilising the WhatsApp messenger platform to give consumers direct messages to celebrate the history of its Clarks Desert Boot brand and how it inspired different characters from ‘…31.03.2015
- John Lewis’s marketing director Craig Inglis puts great stock in the potential power of content, spending £5m a year on publications and earning considerable equity from the sharing of its celebrated…27.03.2015
- The growth of Aldi and Lidl, which have both pledged a combined 1,400 new store openings over the next decade, can no longer be ignored and brands must ignore concerns over lower prices, Kantar has…27.03.2015
- With consumer engagement set to evolve with the increased use of digital, the Institute of Practitioners in Advertising (IPA) has released four key predictions on how consumer relationships with…25.03.2015
- McDonald’s is looking to become a ‘content producer’ rather than a traditional advertiser with imlovinit24, a global 24-hour campaign that is seeing the brand create digital content surrounding the…25.03.2015
- Faced with the rapid rise of Aldi and Lidl in their markets other grocers often respond by launching their own discounter. Surely it is better to self cannibalise than to just sit on the sidelines?19.03.2015
- L’Oreal’s skincare brand La Roche-Posay says it is looking to move away from the “scare tactics” used by other advertisers through an international awareness campaign which urges people to get their…19.03.2015
- Sainsbury’s says it is confident its investment in product quality will give it an advantage over its big four rivals as the retailer announced a 1.9% drop in like-for-like sales (excluding fuel) for…18.03.2015
- Facebook has launched a new product that lets marketers target expats around the world, with Etihad Airways acting as the first brand to trial the new service.18.03.2015