- McDonald’s UK says click-and-collect is an area it is “exploring very closely” as it looks to continue digital innovation as part of its mass personalisation and customer convenience strategy.18.02.2015
- YouTube is to launch a documentary that aims to inform brands on the best way to reach millennials through the use of YouTube stars.18.02.2015
- Sainsbury’s has started the year with the highest ad spend of Britain’s biggest supermarkets as it increased its year-on-year spend by 11% to £4.6m.16.02.2015
- Gillette says it is seeing evidence of a reversal in the current shaving decline, which it claims is led by the ‘temporary’ popularity of ‘fashionable beards,’ as it prepares to reach 85% of UK males…16.02.2015
- Mondelez has vowed to continue pushing more money into what it sees as more cost-efficient channels, such as digital, in order to improve returns after profit fell in its latest quarter.13.02.2015
- Premier Foods’ grocery managing director Alex Whitehouse says the Mr Kipling maker’s ongoing ‘aggressive consumer marketing investment’ to combat a slump in sales will help it return to full sales…13.02.2015
- To put Aldi’s UK performance into context, we are talking about the highly mature UK grocery sector, which is – especially when assessing store estate numbers of the big four (Tesco, Sainsbury, Asda…12.02.2015
- PepsiCo says its will not increase its marketing spend in 2015 but instead hopes to get more “bang for its buck” through a global shift towards shopper marketing and digital as it looks to maintain…12.02.2015
- As the volume of contactless payments grows dramatically, brands are reaping the benefits with shorter queues and higher customer satisfaction.11.02.2015
- Despite seeing sales growth for the first time since January 2014, Tesco still has a lot of work to do to return to past glories and repair its damaged brand.11.02.2015
- Coca-Cola is looking to take on soy and almond milk brands and tap into the rising demand for high-protein products as it rolls out Minute Maid Fairlife in the US, its premium milk alternative.10.02.2015
- Cadbury is hoping to push more of the UK market to try the most recent innovations in its Dairy Milk portfolio, such as Daim and Oreo, with a £7m multi-channel campaign.09.02.2015