- Innocent has drafted in Bacardi’s Tim Clarke as group marketing director and Coca-Cola Enterprise’s marketing boss Nick Canney as managing director of its UK business in a senior management shake-up…15.12.2014
- Netto has arrived back in the UK with a more slimmed down estate than the almost 200 stores it had when it pulled out in 2010. It has now opened five shops in the North of England,…12.12.2014
- After the advent of the smartphone, here comes the smartwatch. Connected to your smartphone, it allows to relay information on the display of the watch for easy and quick access. Business Insider…11.12.2014
- McDonald’s is looking to the menu innovations in its relatively successful UK market to help revive flagging sales globally.11.12.2014
- Asos chief executive Nick Robertson says the fashion retailer’s priority is to improve its price positioning first before it considers a marketing push to increase customer acquisition as it looks to…10.12.2014
- Brands such as McDonald’s, Bulmers and 7up are among the many tapping into the rise of knitting in the UK with campaigns focused on crocheted creations. However, these are not just efforts to target…10.12.2014
- The challenges of consumers navigating across more and more complex media channels highlighted a great disparity in terms of Ad Consumption, whereby UK, Irish and Italian consumers showed a clear…09.12.2014
- Despite millions of social media views for ads from John Lewis and Sainsbury’s it is Lidl’s Surprises ad featuring a blind taste test of its Christmas products that is most likely to make people buy…09.12.2014
- The official Christmas trading period started on 17 November but so far supermarkets are yet to get a festive sales boost, according to new figures.08.12.2014
- Marketing Week and Econsultancy’s ‘Get with the Programmatic’ event in London yesterday (4 December) brought together brands, agencies and technology companies to discuss the trends, share best…08.12.2014
- Tesco’s latest management shake-up, which sees multichannel director Robin Terrell take over as marketing boss and former CMO Matt Atkinson leave, is of course prompted by the accounting scandal…03.12.2014
- Disney UK and YO! Sushi have partnered in a deal that will attempt to further Disney’s social responsibility efforts and YO! Sushi’s growth plans ahead of a mooted sale for the sushi chain.03.12.2014