Liebig has just changed its tagline for its new range of soups and wanted to introduce those to French consumers
The Objective
To drive traffic to stores thanks to various coupon options
The Campaign
- A “LINK”, or Premium leaflet was distributed to 5 million households
- A targeted distribution in French areas where Liebig needed to increase its sales and penetration
The Results
- National sales increase +7%
- market share gain + 0,6% (in volume)
The door drop activity incentivized consumers loyal to other competitors brands to buy Liebig soups and especially this new ranges of soups.
Very favorable consumers’ behaviors and opinions : 70% households that received this LINK leaflet remembered the campaign.