One of the political parties in Slovakia wanted to mobilize voters for the latest parliamentary election.
The Objective
One of the political parties hired KOLOS to help mobilize voters during the parliamentary elections.
The Campaign
The client and political party asked KOLOS to distribute a special unaddressed "addressed“ envelope (the item looked like an addressed letter due to the special envelope used)
Instead of a "standard“ promotional leaflet, a special format of leaflet was selected and inserted in a coloured postal envelope featuring the logo of the political party
TIMING: February 2016
TOTAL : 1,300,000 pcs or 60% of total households in Slovakia
The Results
Large hidden potential of unaddressed addressed leaflets. Full results need to remain private.