BD myShopi is an international marketing and logistics company with more than 50 years’ experience in the door-to-door distribution of publicity leaflets. In addition to an extensive service for print-based promotional communication, we also offer a digital consumer platform. This combination provides our clients with an optimal reach and maximum activation of the traditional shopper as well as the omni-channel consumer who expects a tailor-made customer journey.
Every week BD myShopi distributes ‘value @ the doorstep’ to more than 4.5 million households in Belgium in the form of publicity leaflets, samples, cashbacks and discount vouchers. With more than 1 million downloads of the app for smartphone and tablet, the myShopi digital platform is the number 1 promotion and shopping platform on the Belgian market.
Door-to-door marketing is one of the most effective ways to reach your customers. A door drop message gets straight into the hands of your target audience.
BD myShopi offers door-to-door via:
- Free press
- Sampling in all varieties
- Post It notes
- Sticker on the seal package (of leaflets)
- Coupon booklets
Our medium offers many benefits such as rapid response, unlimited creative options and a positive attitude from consumers.
In order to reduce the impact of door-to-door communication on the environment, we have introduced the following measures:
- CO2-reducing measures concerning transport, communication and energy consumption
- Purchase of new Euro-5 class lorries with soot filter and new company cars of categories A, B or C
- Optimised transport via a Track & Trace system
- Introduction and stimulating of carpooling, incl. a financial allowance for car-poolers
- Introduction of tele conferencing and video conferencing to limit travelling
- Introduction of FSC paper for internal and external communication
- Awareness campaign for employees concerning saving on lighting and heating
- Exclusive use of green electric power for all locations that are property of BD