A recent BusinessOnline comparison in Italy looked at the same shopping basket across Lidl, Conad, Esselunga and Eurospin.
The result is a useful reminder for grocery marketers: value is not one-dimensional.
The article compared basic food items, private label products, leading brands, household products and pet care. Eurospin and Lidl stood out for savings, especially on private label. Esselunga and Conad remained strong on assortment, fresh food, service and perceived quality.
But the real insight sits in the nuance.