We are proud to announce that the ELMA 2024 Census Report is now live!
This year’s edition captures a market undergoing transition — from overall volume shifts to national trends across all 16 ELMA member markets.
Key insights include:
• 55 billion items delivered across Europe
• €2.5bn in media spend
• Strong recovery signals in Italy and the UK
• Retailers returning to print after digital-only trials
• A growing shift from replacement to integration in marketing strategies
The Census has become the benchmark for understanding the true state of doordrop media in Europe — and we thank our members for contributing to this 15-year legacy.