From ABM to ABX: How to create a multichannel B2B experience with the customer at the centre | ELMA

From ABM to ABX Putting the Customer at the centre at the center

The evolution from ABM (account-based marketing) to ABX (account-based experience) is far more significant than changing one letter on a client presentation.

https://www.marketingweek.com/from-abm-to-abx-how-to-create-a-multichannel-b2b-…