CANNES LIONS, June 21, 2022: Leaders from many of the largest companies and associations in the world’s advertising industry have announced their intent to apply learning from the UK and plan the roll out of Ad Net Zero internationally to major markets. The world’s major advertising agency holding companies, dentsu international, Havas, Interpublic Group, Omnicom, Publicis Groupe and WPP, along with Unilever – one of the world’s largest advertisers, global tech companies, Google and Meta, plus European media company Sky, will be supported by US trade bodies, ANA, 4A’s and the IAB, the WFA representing global advertisers, European and global agency associations, EACA and Voxcomm, and the IAA to extend the Ad Net Zero programme from the UK to other major advertising markets. Ascential, owners of LIONS, has played a major role in convening this international action to tackle the climate emergency. The group has issued an invitation to more organisations with international reach to join and help support the plans for the roll-out.