According to PayPal’s latest analysis, AI is transforming how consumers discover, decide, and pay during the busy holiday season. From smart recommendations to predictive checkout experiences, AI is helping retailers turn browsing into buying.
Key trends emerging this season:
- Personalisation at scale – AI tailors offers in real time to match shopper intent.
- Frictionless payments – seamless, secure transactions fuel conversion.
- Data-driven insights – helping retailers anticipate demand and optimise inventory.
But even as digital experiences become more intelligent, real-world connection remains the ultimate conversion trigger.
We see how combining AI insights with data-led print and door drop campaigns bridges the gap between online precision and offline trust i.e turning awareness into measurable sales.
Want to make your next campaign as smart and tangible as your shoppers expect this season? Let’s connect.