- Supermarket discounts are soaring: Nearly 30% of grocery sales in the UK were on promotion in April, the highest level since June 2021 (excluding Christmas). This saved shoppers an estimated £1.3 billion or £46 per household.
- Grocery price inflation slows: Aided by heavy promotions, grocery price inflation fell to 3.2%, marking the 14th consecutive month of decline.
- Grocery sales rise: Overall grocery spending increased 4.3% to £33.92 billion.
- Ocado and Lidl lead growth: Ocado was the fastest-growing retailer (sales up 12.5%), followed by Lidl (sales up 9.1%). Asda and Co-op saw slight sales declines.
