Post # 3 Insights from the DDM Congress in Brussels: Attention Spans
Leaflets Create Focus at the recent DDM Congress, data from the ELMA Consumer Study 2025 (commissioned by ELMA) highlighted a key finding: printed leaflets earn real attention.
European consumers don’t just glance at leaflets; more than half spend over two minutes reading them.
The most common duration is 2–5 minutes (25%).
For a loyal core, reading time is substantial: 12% spend more than 10 minutes weekly.
Attention isn't automatic, leaflets create focus, making them a key performance driver in the media mix.
