According to Deloitte’s latest survey, focused shoppers are driving spending to new heights this Black Friday and Cyber Monday. 💳✨ With an anticipated 13% rise in spending compared to last year, consumers are showing resilience and a clear intent to capitalize on the deals of the season.
Key Highlights:
- 🛒 Top priorities: Electronics, apparel, and household goods.
- 🌐 Digital reigns supreme: 64% of shoppers plan to shop online, but brick-and-mortar stores remain pivotal for last-minute deals.
This surge in planned spending highlights an important trend: shoppers are more strategic, prioritizing quality over quantity, and leveraging both online and in-store experiences to maximize value.
For retailers, the message is clear:
- Offer personalized, seamless, and omnichannel experiences.
- Highlight exclusive deals to capture attention in a crowded marketplace.
- Stay agile and adaptable to changing shopper behaviors during this high-stakes season.
ELMA and its members have always been passionate about driving consumer engagement and creating exceptional digital and in-store experiences, this report is a reminder of the exciting opportunities that lie ahead.