Black Friday has evolved from a single-day in-store frenzy to a week-long online shopping marathon. This shift can be attributed to several factors:
- Convenience: Online shopping offers the convenience of shopping from the comfort of your home.
- Early Bird Deals: Retailers are starting their Black Friday sales earlier and earlier, creating a sense of urgency.
- Mobile Shopping: The rise of mobile shopping has made it easier than ever to shop on-the-go.
As consumers continue to embrace online shopping, retailers must optimize their digital channels to capitalize on the Black Friday opportunity.
How are you preparing for this year's Black Friday? Share your strategies below!