We’re thrilled to see Salling Group launching an initiative to spotlight European products in over 750 stores across Denmark! By featuring 1,500+ products from various European countries, they are bringing consumers closer to the rich diversity and quality of European-made goods.

We champion initiatives that promote fair trade, sustainability, and consumer choice while supporting European producers and manufacturers. This campaign is a fantastic example of how retailers can boost cross-border trade and showcase the excellence of European products to a wider audience.

Kudos to Salling Group for strengthening the European retail ecosystem!

What are your favorite European products? Share them in the comments!