The holiday shopping season is in full swing, and Visa's latest data highlights a key trend: the majority of holiday spending is still happening in physical stores. Despite the ongoing growth of e-commerce, brick-and-mortar locations remain central to the shopping experience for many consumers.
This insight underscores the importance of an omnichannel strategy for retailers. While digital channels offer convenience and reach, the in-store experience continues to drive significant revenue. Retailers who can seamlessly integrate both channels are best positioned to capture customer loyalty and maximize sales during the busiest time of the year.
Another notable takeaway is the resilience of consumer spending amid economic uncertainties. Shoppers are prioritizing value, but they are still showing up—both online and in-store—to make holiday purchases.
For marketers and business leaders, the lesson is clear: optimize your physical and digital presence, invest in customer experience, and stay agile to meet shifting consumer behaviors.
Are you seeing similar trends in your business this holiday season? Share your insights in the comments below!