Retailers need consumer trust to innovate! EuroCommerce, Europe's retail voice, says consumer trust is crucial for the industry's digital transformation and green initiatives.
- Transparency is key: Consumers want clear info about their rights & how their purchases impact them.
- Supporting change: Both retailers & consumers need help navigating a rapidly evolving retail landscape.
- Digital tools for the win: EuroCommerce sees Digital Product Passports as a way to modernize and simplify product information.
How can innovation help retailers to meet consumer & policymaker expectations?