A new survey reveals a major gap between sustainability awareness and actual purchasing behavior. While many consumers express support for eco-friendly initiatives, factors like cost, convenience, and availability still influence their final choices.
For brands, this means:
* Sustainability messaging must be backed by clear value propositions
* Pricing and accessibility remain key to driving real behavioral change
* Transparency and trust are crucial—greenwashing won’t cut it
At ELMA Europe, we help brands develop marketing strategies that bridge the gap between sustainability intent and action, ensuring that consumers not only believe in your brand’s mission but also act on it.
How can brands turn sustainability awareness into real impact? Share your thoughts below!