Speaker Spotlight: Dr. Arjen van Lin, Associate Professor of Marketing, Tilburg University
At this year’s International Doordrop Media Congress in Brussels, we’re excited to welcome Dr. Arjen van Lin, who will present: “Retiring the Store Flyer: Effects of Ceasing Print Store Flyers on Household Grocery Shopping Behavior.” With many retailers shifting investment toward digital, this session dives into the risks of abandoning print flyers - a channel that still drives measurable sales impact. Using a retailer's decision to stop flyer distribution in one Dutch province as a case study, Dr Arjen van Lin will share:
- How household shopping behavior changed when print was removed
- Why digital alternatives didn’t fully replace the role of print
- What these findings mean for retailers reconsidering their flyer strategy
This presentation will challenge assumptions about digital-only engagement and highlight why print and door drop remain essential tools in the retail marketing mix. Brussels, Sept 18th - Don’t miss it!
