The DMA/JICMAIL Door Drop Report 2025 confirms what ELMA Europe has long championed: Door Drop is a high-performing, trusted media channel—especially in times of market recovery. After three years of contraction, the UK Door Drop industry grew by 5.5% in spend and 4.1% in volume in 2024, reaching £182.2 million and 3.41 billion units respectively.
We see this growth echoed across our member countries, as brands increasingly turn to Door Drop to deliver targeted, tangible, and measurable results—especially among younger, harder-to-reach audiences.
This renewed momentum underscores Door Drop’s critical role in the omnichannel mix. As the European association for leading media distributors, ELMA continues to provide the insight, innovation, and cross-market expertise to help brands maximise impact.
Download the full report for deeper insights—and discover why Door Drop is more relevant than ever.