Despite economic challenges, Spanish consumers are set to spread the holiday spirit this year! According to a recent survey, 75% of Spanish shoppers plan to maintain or increase their Christmas spending compared to last year. 🛍️✨
Key insights:
🎁 Focus on gifts: A majority are prioritizing presents for loved ones, showcasing the importance of connection and tradition.
🍷 Festive feasts remain key: Spending on food and beverages is also expected to hold strong, reflecting the cultural significance of gathering around the table during the holidays.
💻 Online shopping continues to grow: Many consumers are turning to e-commerce for convenience and deals.
This resilience and optimism are great news for retailers and brands, highlighting the enduring value of meaningful experiences during challenging times. As businesses, it’s a reminder to prioritize customer-centric strategies, offering value and delight during this special season.
What trends are you seeing in holiday spending in your region? Let’s share insights and celebrate the season of giving! 🎅🎄