Experian’s new survey shows shoppers across Europe are planning to spend less this holiday season. Budgets are tightening, but traditions aren’t disappearing.
Here’s what we’re seeing:
- Shoppers start hunting for bargains earlier
- Promotions and discounts are the #1 trigger for action
- Gifting is becoming more selective
And here’s the opportunity → While digital ads get scrolled past, a flyer on the table or catalogue through the door stays visible until the moment of purchase.
So the question is: How are you making sure your offers don’t get lost in the noise this year?