As we approach the holiday season, shoppers are redefining how they approach gift-giving and celebrations. According to the latest EY report, consumers are embracing a value-driven mindset more than ever, prioritizing affordability, quality, and sustainability.
Key insights from the report:
🔸 47% of shoppers plan to spend less this festive season, focusing on essential purchases.
🔸 Consumers are increasingly seeking discounts, loyalty rewards, and private labels to stretch their budgets.
🔸 Sustainability remains a critical factor, with a growing number of consumers opting for ethical products and local sourcing.
What does this mean for businesses?
✅ Marketing strategies must emphasize value and transparency to capture the attention of savvy shoppers.
✅ Customer experience should highlight affordability without compromising quality.
✅ Brands that can balance cost-saving offers with sustainability efforts will stand out.
In today's competitive landscape, it’s not just about selling products — it's about building trust and delivering value that resonates with financially cautious yet eco-conscious consumers.
How is your business adapting to these shifting consumer behaviors this holiday season? Let’s discuss how ELMA can help!
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