A recent BCG report reveals that French consumers are becoming increasingly price-conscious and are looking for ways to save money, particularly on non-essential items.

Key findings:

  • Shifting Priorities: Consumers are prioritizing essential goods and services while cutting back on discretionary spending.
  • Value-Oriented Shopping: Consumers are actively seeking out deals and discounts to save money.
  • Private Label Boom: Private label brands are gaining popularity as consumers seek more affordable alternatives.

Retailers must adapt their strategies to meet the changing needs of French consumers and offer competitive pricing and value-oriented options.

How are you responding to the growing trend of value-conscious shopping in France?