Product sampling is transforming - with automated vending machines taking centre stage.
According to the latest ESM Magazine, digital sampling solutions are gaining traction in Europe, driven by labour shortages and retailers’ pressure to innovate while containing costs.
Why it matters for ELMA Europe and our retail partners:
- Automation meets sampling: These smart “freebie machines” help reduce staffing needs while delivering consistent customer experiences .
- Engagement + efficiency: Shoppers can access instant samples, scan QR codes for product info or promotions — data capture meets convenience.
- Proven ROI: In the UK, Asda’s trial saw a 50% sales boost for sampled products through Freeosk machines.
Our expertise lies in helping retailers with solutions that integrate sampling into store operations and shopper marketing strategies. We would love to hear if you are considering sampling automation in your 2025 plans.
