A new survey reveals that 70% of Gen Z shoppers plan to cut back on spending and 81% are prioritizing savings. Despite being digital natives, they’re highly value-conscious, often researching online before making purchases and leaning into loyalty programs, resale platforms, and smart budgeting tools.
What’s influencing their behaviour?
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Cost-of-living pressures
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Economic uncertainty
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A shift in values toward mindful consumption
We’re seeing how brands that blend authenticity, transparency, and value — especially in multichannel campaigns — are the ones that earn Gen Z’s trust and attention.