A new survey shows younger consumers are increasingly trusting AI, using it for gift ideas, price comparisons, and product research.
Key insights:
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23% of Gen Z and 27% of Millennials say they trust AI recommendations more than people
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AI is acting as a “neutral arbiter” i.e guiding decisions around what to buy
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This shift suggests a rebalancing of influence: less from influencers & social media, more from algorithmic suggestion
What brands should think about now:
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Optimize your product data for AI discovery (Answer Engine / Generative Engine Optimization)
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Be intentional about how your brand shows up in AI-driven environments
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Don’t ignore traditional digital friction i.e site performance, checkout UI, and seamless experience still matter
Question for you:
Is your brand visible in AI-first shopping journeys and are you ready to play by a new set of rules?