A new survey reveals both the promise and the peril of generative AI in retail:

  • Retailers rapidly adopting the technology for personalization: Chatbots, product recommendations, and more.
  • Data challenges create roadblocks: Difficulty accessing, integrating, and cleaning data hinders AI effectiveness.
  • Bias, security, and privacy top retailers' concerns.

Despite the hurdles, retailers are forging ahead with generative AI, highlighting its potential to transform the shopping experience.