A new study finds that consumers in 2025 are increasingly influenced not just by price or product — but by how brands use AI and sustainability practices to build trust and authenticity.
Highlights that stood out:
-
Consumers reward brands that employ generative AI in meaningful, transparent ways
-
Sustainability is no longer optional — it’s a decision driver
-
The intersection of tech and ethics is reshaping purchase criteria
What this means for brands:
-
Use AI thoughtfully, not just for hype
-
Make sustainability part of your core narrative — not an afterthought
-
Be transparent about how you use data, energy, and resources
The brands that thrive will be those that can deliver smart, sustainable experiences — not just smart features.
Are you seeing this shift in your customers? How are you responding?