A new survey by Upside reveals consumer preferences for loyalty programs. Analyzing data from 1,900 individuals, the study highlights:

  • Grocery reigns supreme: Dominating the loyalty landscape, 74% of respondents actively participate in grocery store programs.
  • Strong engagement persists: 82% of program participants remain equally or more engaged with their grocery loyalty programs compared to last year.
  • Loyalty driven by rewards: Over half (51%) are more likely to shop at specific grocers based on their loyalty programs, while nearly 40% might abandon a grocer lacking such a program.