ELMA warmly welcomes the Year of the Wood Snake, a symbol of wisdom, mystery, meditation, and agility in Chinese culture. These qualities inspire us as we navigate the ever-evolving marketing landscape. With the wood element representing growth, vitality, prosperity, and renewal, 2025 promises to be a year of exciting opportunities—particularly for print media, an industry rooted in sustainability and innovation.

While 37% of European consumers mistakenly believe that paper and paper packaging are harmful to the environment, the reality is quite different. Paper products boast an impressive recycling rate of 79% in Europe—the highest of any material. This is a testament to the industry’s commitment to sustainability, making print not only a highly effective but also an environmentally responsible medium for reaching customers.

As we embrace the Year of the Wood Snake, let us take this opportunity to grow, adapt, and elevate our strategies. Print advertising, often created from recycled paper stocks, remains a trusted and powerful tool to connect with audiences while supporting environmental goals. In a world increasingly driven by digital overload, print offers a refreshing, tangible connection that resonates with consumers.

To our members, partners, print lovers, and marketing decision-makers: May the Year of the Wood Snake bring you success, creativity, and prosperity. Let’s make 2025 a year to remember, leveraging the sustainable strength of print to win new customers and achieve bold goals.