As inflation and global challenges continue to reshape spending habits, recent research shows that while consumers are cautious—they’re not cutting back entirely.
🔹 Discretionary spending is under pressure – but consumers remain open to promotions.
🔹 68% are actively looking for discounts or lower-priced alternatives.
🔹 45% value flexible options like free returns and installment payments.
💡 What this means for retail and brand leaders in Europe:
We believe this signals a call to action:
✅ Rethink value propositions—consumers are seeking affordability and quality.
✅ Communicate clearly—transparency builds trust in uncertain times.
✅ Enhance the customer experience—ease, convenience, and flexibility win loyalty.
As retail marketers, adapting to these shifts is not just smart—it’s essential for sustainable growth. Let’s keep listening to what consumers are telling us.
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