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How full-funnel strategies fuel success in an economic downturn

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Marketing Funnel Nielsen Research
Mon, 10/03/2022

Though it’s easy for marketers to be seduced by the short-term wins that come with lower-funnel activities, the evidence is clear: it takes a full-funnel strategy to make it through a downturn unscathed.

https://www.marketingweek.com/how-full-funnel-strategies-fuel-success-in-an-eco…
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