Retailers should strive to create personalized experiences such as alternative, flexible payment options for fast, personalized, convenient and secure purchases for discount shopping events.
In fact, a Gartner report found that a customer that receives a great personalized experience is 91% more likely to be a loyal customer, with only 9% choosing to leave after a great experience. With the huge influx of new buyers that retailers saw during these sales events, converting over half of them to repeat customers is an important growth opportunity.