According to the latest Kantar Worldpanel data, independent retailers continue to hold the largest share of the French grocery market — reflecting the strength of local connections, customer trust, and community-focused strategies.
This dominance highlights three key lessons:
- Local relevance matters — shoppers value familiarity and personalised service.
- Trust drives loyalty — independents are seen as part of the community.
- Scale isn’t everything — differentiation and proximity often beat size.
We see how campaigns empower independent retailers to compete effectively by delivering timely, targeted offers directly into households - reinforcing visibility and driving footfall.
Want to see how independents across Europe are using door drop to stay competitive? Let’s connect.