According to the latest Kantar Worldpanel data, grocery inflation in Ireland has risen to its highest level since December 2023, putting continued pressure on household budgets and shaping how consumers shop.
Key insights:
- Shoppers are becoming more price-sensitive, switching between brands and retailers.
- Private label growth continues, as consumers seek better value.
- Promotions and clear communication play a major role in influencing purchase decisions.
We know that in times of inflation, trusted communication builds loyalty. Door drop campaigns remain one of the most effective ways to deliver value-driven messages directly into homes, helping retailers and brands stay top-of-mind when every euro counts.
Want to turn price pressure into customer engagement? Let’s connect. Read the full story: https://ow.ly/pCMv50XfmoE #RetailNews #Ireland #GroceryRetail #Inflation #DoorDropMedia #ELMAEurope
