The back-to-school season is in full swing, and Irish grocery sales are reaping the rewards! A recent Kantar report reveals a surge in spending as parents stock up on essentials for their kids.
Key highlights include:
- Increased spending: Grocery sales have seen a notable increase in the lead-up to the new school year.
- Focus on essentials: Parents are prioritizing back-to-school staples like breakfast cereals, snacks, and drinks.
- Meal planning on the rise: As families adjust to the new school routine, meal planning is becoming more prevalent.
This back-to-school boost is a positive sign for the Irish grocery retail sector, demonstrating the continued resilience of consumer spending despite economic challenges.