Italy’s food retail sector has demonstrated remarkable resilience, achieving a 3% turnover growth in 2024, as reported by Mediobanca. This growth is attributed to strategic factors such as enhanced promotional activities, expanded product assortments, and improved in-store stock management. Notably, the surge in health and wellness products, including a significant increase in sports nutrition sales, reflects shifting consumer priorities.
Private-label brands have also seen substantial growth, now capturing over 30% of the packaged goods market, indicating a trend towards value-driven shopping.These developments underscore the sector's adaptability and the importance of aligning with evolving consumer demands.
Explore the full insights into Italy's dynamic food retail landscape in the latest report from ESM Magazine.