Kellogg's is on a mission to reaffirm its place at the breakfast table by leveraging its iconic brand assets. The company is focusing on its beloved characters like Tony the Tiger, Toucan Sam, and Snap, Crackle, and Pop to bring its brands to life in new and engaging ways.
By tapping into these previously under-leveraged assets, Kellogg's aims to strengthen its connection with consumers and drive growth across its portfolio. This strategic move highlights the power of distinctive brand elements in creating innovative marketing campaigns. Part of this strategy also included a doordrop campaign executed by Whistl Doordrop Media in the past. A campaign designed to drive taste reappraisal for Kellogg's All-Bran Golden Crunch through targeted in-home sampling.
Whistl's expert planning team ensured the campaign reached households with a genuine interest in digestive health cereals. The results were outstanding, with a 46.8% opt-in rate, significantly surpassing the target. This success highlighted the power of well-executed doordrop campaigns in engaging consumers and driving sales.
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