Post # 4 Insights from the DDM Congress
Leaflets Drive Real Action: Offline and Online Impact
The ELMA Consumer Study 2025 (as shared at the DDM Congress) quantified the lasting impact of print: printed leaflets spark action, driving consumers across channels.
The impact is measurable: • 31% visit a physical retail store after reading.
• 27% use leaflets to plan a shop.
• 20% go online to purchase.
Leaflets are truly one of the most powerful touchpoints in retail.
