Around 88% of Belgian shoppers are concerned about their purchasing power, according to a new study by Aldi. The survey of 1,000 Belgians found consumers are increasingly relying on private labels, promotions and discounts to free up budget for discretionary spending. While 97% plan to watch household budgets closely this year, nearly half intend to save even more than in 2023. Grocery shopping is seen as the second biggest opportunity to save money after energy bills. As budgets tighten, own brands continue gaining traction, with 9 in 10 Belgians planning to purchase private label and 80% viewing them as equal quality to national brands. The findings showcase how inflation is driving dramatic shifts in Belgian consumer behaviour.