According to ESM Magazine, retailers are moving beyond reactive discounting toward intelligent margin management i.e using data, AI, and predictive models to decide what to mark down, when, and where.
What’s changing:
- AI is replacing guesswork with precision that is forecasting demand and price elasticity.
- Promotions are becoming data-driven levers, not last-minute reactions.
- The goal: protect margins while keeping price perception sharp.
Where doordrops still fit in: Even in this digital age, print and data can work hand in hand.
A well-targeted leaflet remains one of the most effective ways to communicate local price advantages, especially when AI helps identify who to reach, when, and with what offer. The future isn’t about fewer discounts. It’s about smarter, more connected ones.
