The latest Kantar data reveals that major French retailers are making significant strides in market share:
- Carrefour leads the pack, increasing its share to 21.9%, thanks to its dynamic loyalty program and strong omnichannel presence.
- Les Mousquetaires (Intermarché & Netto) continue their steady rise, reaching 16.3%, driven by competitive pricing and regional expansion.
- Auchan shows positive momentum, growing to 9.1%, benefiting from its focus on value and convenience.
Meanwhile, Leclerc remains the market leader at 23.5%, but competitors are closing in. This dynamic shift underscores the evolving retail landscape in France, where pricing, promotions, and omnichannel strategies are key differentiators.
We help brands navigate these changes by optimizing retail media, digital activations, and shopper marketing strategies. Are you adapting to the latest trends in French and European retail? Let’s talk!