According to Marketing Week, the majority of consumer purchases aren’t spontaneous.
They’re the result of carefully built awareness, repetition, and trust over time.
This insight reinforces a truth marketers often overlook:
- The real work happens before the click or the conversion.
- Every impression, every message, every touchpoint plays a role in shaping purchase intent.
That’s why consistent, omnichannel communication is so powerful in keeping brands visible in the home, reinforcing trust, and nudging consumers toward action when the moment to buy arrives.
The takeaway: buyers aren’t born in a single click. They’re built through sustained, credible connection.
