This year, Mother’s Day spending is projected to reach a record $23.6 billion, with consumers averaging $186.39 each—a notable increase from last year’s $172.22 . Jewelry and personal services are leading the surge, up 19% and 15% respectively.
Notably, 30% of shoppers plan to buy online, and 24% will support local small businesses . This trend underscores the importance of a strong omnichannel presence and personalized marketing strategies.
We assist retailers in navigating these consumer trends to enhance their marketing efforts. From crafting compelling campaigns to optimizing customer engagement, we’re here to support your success.
Key Takeaways:
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Average spend per consumer: $186.39
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Top categories: Jewelry, Special outings, Flowers
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Shopping preferences: 30% online, 24% local businesses
As we approach Mother’s Day, let’s leverage these insights to create meaningful connections with our customers.